Digital Signage for Retail – Enhance Engagement.
Today’s retail environment is cluttered with marketing advertisements and consumers have learned to subliminally ignore the constant advertising bombardment. Digital signage is the leading way to break through and get noticed as the fast and flashy content captures consumers attention and enhances engagement.
External digital signage solutions, located in the storefront, attract customers attention and provides them with relevant information, about the latest campaign or promotion, and encourage them to enter the store.
Retail digital signage solutions located within the store, such as digital kiosks and promotional boards, not only add to the store design but also influence the consumer journey and shopping experience.
Analytical software together with audience measurement technology can be used in conjunction with digital signage to calculate engagement, as well as gather important demographic and behavioural data. This can be used to determine if campaigns are effectively reaching the target audience, as well as to calculate Return on Investment (ROI). Among other metrics, the software provides approximate age, gender and engagement of each person who views the advertisements.
Benefits of digital signage in retail
- Measurable ROI using analytical software together with strategic promotions
- Flexibility to update content with the click of a button anytime, and from anywhere
- Customize content per region, store or screen
- Announce pop-up promotions to aid in clearing perishable or depreciated stock
- Encourage additional purchases through a call to action
- Decrease the perceived waiting time
- Increases customer engagement and adds a unique design feature
- Stimulates sales while reducing advertising costs, compared to traditional campaigns, which has a positive effect on your bottom line.
Our retail digital signage solutions
- Digital Menu Boards
- Interactive Kiosk
- Managed In-Store Radio Network
- Promotional Boards
- Queue Management System
AVT is able to provide you with an end-to-end retail digital signage solution, including: content management, scheduling, hardware, installation and content animation.