Category Archives: Digital Signage

Omnichannel Marketing for the Modern Retailer

omnichannel vs multichannel retail

The way in which retailers market goods to shoppers has evolved immensely over the years, especially since the advent of the digital gerenation. As technology advances, customers change their behaviour and expectations to match, and marketers, have to adapt continuously to reach them. This is where omnichannel marketing comes into play, the strategy that’s going […]

In-Store Radio and its Power of Influence over Buying Behaviour

Video-Conferencing

How music can affect the mood and habits of consumers is a science. The music you hear in-store can directly influence your mood and shopping behaviour, causing you to shop quickly, slowly, or even leave due to frustration. Extensive studies have been done to document the link between in-store music and shoppers buying behaviour, and […]

Transparent LCD

digital signage

Transparent LCD screens can be used for various applications, such as: retail windows, display cases and drinks coolers, to name a few. The screens transparency allows the brand to display dynamic marketing material, related to the product, while still being able to see the physical product.

The screen allows companies to incorporate some of their brands personality and bring the product to life. The eye-catching content not only compliments the physical product but also encourages engagement.