AVT was given the opportunity to build a retail audio and digital signage solution for Build It, a group of independent retailers who specialize in building materials with 300 stores across South Africa.
Two large format video walls, installed at the end of the showroom aisle, display weekly specials, promotions and provide DIY tips. Anonymous audience measurement software was used to assist Build It to better understand their target audience by collecting key demographic information by means of a small camera located below the screens.
The in-store audio solution that was installed, allowed Build It to not only make announcements but also enabled their customers to select the music they would like to play whilst browsing the store. A Bose Freespace solution with hanging Omnikit and iPad provides the above-mentioned functionality.
Read the full Whitepaper here
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